Little Vienna

A smiling young man with short curly hair, wearing a white Nike t-shirt, stands against a brick wall background.

Meet Toby

Most strategy looks good on paper but achieves little in the real world.

I work with brands, founders, and marketing directors who've realised that the thinking is usually the problem — and get the value of good strategy.

Little Vienna is a strategy and creative consultancy based in London. I work directly with senior teams — no layers, no handoffs — on the kinds of challenges where standard agency thinking tends to fall flat.

The work ranges from consultancy, positioning, and comms through creative development and increasingly involves the use of AI. If you're looking for an expert strategist who helps you make real choices rather than presenting options, then we should have a conversation.