Most marketing strategy looks right on paper and does nothing in the world. I'm Toby Donaldson — a freelance brand strategist based in London.

I work with brands, founders, and marketing directors who've realised that the thinking is usually the problem — and get the value of good strategy.

Little Vienna is a strategy and creative consultancy based in London. I work directly with senior teams — no layers, no handoffs — on the kinds of challenges where standard agency thinking tends to fall flat.

The work ranges from consultancy, positioning, and comms through creative development and increasingly involves the use of AI. If you're looking for a strategy consultant in London who makes real choices rather than presenting options, that's the conversation we should have.