For when you need senior thinking on hand, without the agency overhead.

• On-demand advisory across brand, strategy, insight, sustainability, or innovation

• Embed temporarily during key projects or planning

• Challenge internal thinking and sharpen direction

• Provide leadership with an outside, experienced point of view

For when you’re facing complexity, choices, or change.

• Test hypotheses and challenge assumptions

• Map the market, audience or opportunity

• Prioritise ideas or directions

• Develop a go-to-market strategy

• Set a clear strategic direction

For when your brand feels unclear, inconsistent, or unfocused.

• Define or refine positioning

• Shape your messaging and tone of voice

• Untangle brand architecture

• Develop a big idea or unifying theme

• Align brand with business, culture, or sustainability goals

For when you’ve got insights, data, or reports - but you aren’t sure what to do with them.

• Distil and interpret existing research

• Spot gaps or design new research

• Translate findings into strategic direction

• Build frameworks from insight

• Move from ‘interesting’ to ‘actionable’

For when something feels off - internally or externally.

• Audit brand, comms, or strategy

• Reframe the problem

• Identify internal blockers or blind spots

• Workshop thinking or facilitate alignment

• Act as a sparring partner for founders or leadership teams

For when sustainability needs to be strategic, not just surface-level.

• Position your sustainability work in a way people care about

• Align purpose and brand

• Connect sustainability with commercial goals

• Build clarity across internal and external messaging

For when your people need clarity, belief, and connection.

• Internal brand narrative and messaging

• Employee value proposition (EVP)

• Strategy for internal campaigns or brand launches

• Helping teams understand, adopt, and rally around change

For when you want to shift how people think or act - inside or outside your business.

• Behavioural insight and audience research

• Habit and mindset strategy

• Campaign planning grounded in psychology

• Bridging intention and action in real-world contexts

For when your values need direction and traction.

• Define or refine your purpose

• Develop clear CSR positioning and initiatives

• Align social and ethical commitments with business goals

• Build internal and external narratives that hold up

For when you need the idea - not just the execution.

• Develop big ideas that bring strategy to life

• Create campaign platforms, narratives, or territories

• Explore creative directions for brand or comms

• Work upstream to inspire teams and guide execution

• Connect creative thinking to strategic clarity

For when you need words that actually say something.

• Write copy rooted in clear strategy and voice

• Develop messaging for websites, campaigns, and comms

• Create tone of voice guidelines and systems

• Craft copy that makes complex ideas simple

• Collaborate with design teams to bring ideas to life